Harnessing the Power of Augmented Reality

Augmented Reality brings static adverts to life. It blurs the line between offline and online advertising and creates new revenue streams. CB2 LIVE and Augmented Reality technology can transform traditional print advertisements bringing them to the new level. Agencies, brands and SMB can ‘augment’ their products and services through CB2 platform creating immersive experiences and reaching out to customers in a meaningful and authentic way.

Analytics

Through its analytical and reporting system CB2 can track your customers behavior using the following metrics:

Geolocation

Shows number of scans by location, incl. countries and cities

Scan of Markers / Ads

Shows total number of scans, average interaction time for a specific AR experience

CTA Clicks

Shows total number of clicks per specific call-to-action buttons, including buy, call, order, book, etc. Enables to calculate conversion rate from click to purchase for your products or services

Age

Provides information about customers groups

Movement

Provides deeper information about customers in real time, including visits to brick and mortar stores. Enables to analyze conversion rate for AR experience

Shares / Likes

Checks public reaction in different social media and analyzes hype and buzz around AR campaigns

Using CB2 or a branded mobile app, people can explore AR content directly on the printed adverts. Reaching their audiences through interactive AR experiences brands and publishers can drive engagement and encourage consumers to take the next steps in the purchasing process.

CB2 LIVE can transform print ad campaigns into truly engaging campaigns with interactive AR experiences. Adding rich and engaging content, brands and agencies can breathe new life into printed ads and paper publications.